Content growth and brand presence
Social Media Marketing
YCX helps companies move beyond simple posting by defining each platform's role, content themes, account cadence, paid amplification and website handoff so social visibility can become qualified demand.
Clarify the growth role of each social platform
Build brand content, short-form video and professional content rhythm
Move social traffic into websites, landing pages or inquiry paths
YCX SERVICE OS
Key Metrics
Platform Mix
Prioritize TikTok, Xiaohongshu, LinkedIn, Instagram and Facebook for the target market.
Engagement Quality
Review saves, comments, shares, messages and high-intent interactions.
Lead Handoff
Move social visits, messages and paid social traffic into website or inquiry paths.
Deliverables
Deliverables
Best For
Best For
Service Modules
Turn the service into executable work
Platform priority and role planning
Content pillars and publishing cadence
Organic content, paid amplification and remarketing alignment
Website, private-channel and inquiry handoff
Concrete Assets Clients Receive
Typical Client Scenarios
Process
Process
Social media is not only posting. It needs clear platform roles and must connect with websites, ads, remarketing and lead handoff to move from awareness to inquiry.
Audience and platform selection
Platform role and account positioning
Content themes, creative direction and publishing cadence
Engagement data, paid amplification and lead handoff
Review and split priority platforms into dedicated operations
30 / 60 / 90 Day Rhythm
30 / 60 / 90 Day Rhythm
Social media is not only posting. It needs clear platform roles and must connect with websites, ads, remarketing and lead handoff to move from awareness to inquiry.
01
First 30 Days
Plan audience, platform priorities, account positioning, content themes and creative direction.
02
Days 31-60
Build cross-platform publishing rhythm and test short videos, notes, visual posts and professional content.
03
Days 61-90
Review strong topics and decide whether TikTok or Xiaohongshu needs dedicated operations.
Key Metrics
Key Metrics
MIX
Platform Mix
Prioritize TikTok, Xiaohongshu, LinkedIn, Instagram and Facebook for the target market.
ENG
Engagement Quality
Review saves, comments, shares, messages and high-intent interactions.
LEAD
Lead Handoff
Move social visits, messages and paid social traffic into website or inquiry paths.
Scenario Proof
Designed to map social growth before deep platform operations
Social media is not only posting. It needs clear platform roles and must connect with websites, ads, remarketing and lead handoff to move from awareness to inquiry.
FAQ
FAQ
Plan TikTok, Xiaohongshu, Facebook, Instagram and LinkedIn as a connected social growth system for brand content, account operations and lead handoff.
Which platforms should we prioritize?
B2B teams often start with LinkedIn and Google alignment. Brands that need short-form discovery can prioritize TikTok. When the audience includes Chinese-speaking users or overseas Chinese communities, Xiaohongshu can support discovery and trust.
How does social media create leads?
Content builds awareness and trust. Websites and landing pages capture demand. Ads and remarketing amplify conversion opportunities.
Do TikTok and Xiaohongshu have dedicated services?
Yes. TikTok Marketing Operations and Xiaohongshu Marketing Operations are separate services for teams that need sustained account operations, content planning, publishing cadence and performance review.
How do organic content and paid social work together?
Organic content builds trust and a creative library. Paid social amplifies strong content and sends traffic to landing pages or inquiry paths.
What does Social Media Marketing focus on?
Social Media Marketing focuses on brand content, account operations, publishing cadence, engagement review and lead handoff so platform visibility becomes a durable marketing asset.
How is social strategy different from platform operations?
Social strategy defines platform choices and the system. TikTok or Xiaohongshu operations go deeper into one account's ongoing content and review.
How should social content connect with the website?
Social content builds reach and trust. The website carries service value, proof, forms and inquiry paths, so CTAs and reporting should align.
Related Services
Related Services
Short-form video and brand growth
TikTok Marketing Operations
TikTok account positioning, short-form video strategy, scripts, publishing cadence, performance review and lead handoff for brands.
View ServiceContent discovery and brand trust
Xiaohongshu Marketing Operations
Xiaohongshu account positioning, content seeding, keyword and note planning, engagement review and lead handoff for brands.
View ServiceBrand websites and landing pages
Website Development
Plan, design and build websites that carry search, ads and social traffic into a clear conversion journey.
View ServiceNext Step
Get a custom plan for Social Media Marketing
Share your goals, target markets and current website or account setup. YCX will map the right growth path.